We had the opportunity to pilot Apurva.AI’s IMPACT product for conducting qualitative interviews, and the experience was outstanding. The platform was extremely easy for our field workers to use, eliminating the need for highly experienced facilitators that traditional methods usually require. From setup to report generation, the entire process involved only 2–3 manual touch points, making it remarkably simple, efficient, and quick to execute. The final reports were not only insightful but also included quantitative metrics, something that is typically very difficult to extract from qualitative research when done manually. We were truly impressed with the tool’s capabilities and will certainly consider it for our future organizational needs.